1. The purpose of my ad is to attract customers to sign up for Razer Tours. I want to attract customers that are outgoing, nice to each other, and can be cooperative so that the tour can proceed well and end successfully.
2. The two best language features in my advertisement are my slogan and my image. My slogan, "Everyday is and adventure!" is pretty unique in its own way because it tells people that normal people can experience exciting activities everyday if they want to. The large image of people rafting together in a river is an example of the adventure they are going to experience if they join the tour and shows that anyone who wants to can have fun.